Master's Projects

This article is part 1 of an in-depth analysis of two big companies. Starting with Starbucks, I analyzed its operational intricacies through the lens of business intelligence and the principles outlined in "The Goal" by Eliyahu M. Goldratt and Jeff Cox. The universal applicability of key concepts—Throughput, Inventory, and Operating Cost—is uncovered, as I dissect Starbucks' strategies, financial performance, and challenges, unveiling the company's commitment to high-quality sourcing, the impact on pricing, and practical recommendations for sustained success.